Our brands

Since 1994 we travel the world to find the most beautiful, inspiring textile fashion for every home and garden. In recent years this has translated into two brands called Dutch Decor and Hoii. We develop beautiful collections in the field of decorative pillows, cushion covers, plaids and poufs. Dutch Decor brings an annual spring and autumn collection to the market since 1994. Dutch Decor has a wide range of decorative pillows and plaids.

The collection of Dutch Decor consists of a wide range of home textiles, tailored to different style groups. In 2021 we introduced a new luxury decorative pillow brand called Hoii. Transferring the luxurious feeling is central within Hoii. We do this with warm colors, vibrant designs, extraordinary details and handmade finishes within Hoii's collections. Hoii's decorative pillows are manufactured through authentic craftsmanship. In addition to being a supplier of our brands, we are also a partner in various private labels. Through years of experience and knowledge in the Far East, we know exactly what products to manufacture that meet your needs.

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Dutch Decor

Dutch Decor releases, since 1994, annually two on-trend collections, in spring and autumn. The collections consist of a wide range of home textiles, tailored to the different style groups. In addition to the changing trend collections, we present our ongoing essentials - basic items that complement any interior. This means there is a suitable cushion or plaid for every interior.

Dutch Decor is fashionable and high quality and gives your home a personal touch and contemporary look. Many of our products are produced in the Far East. Because of the years of experience and the knowledge in the Far East we know how to produce the right products that fit your needs.

Every year new colors are added to the collection according to the latest trends. All trend colors of Dutch Decor are composed on the basis of Pantone number. This makes it easy for the customer to choose the right color and combine it with other interior items.

Hoii

Welcome to the majestic world of Hoii. Our designers follow in the footsteps of our previous reputations and have been traveling the world for years. During these travels, they are in search of hidden interior treasures such as extraordinary design, vibrant textiles and authentic craftsmanship with regal allure. During these journeys, our designers have gained endless inspiration. These experiences are cherished and translated into memorable stories, when coming home. We would like to take you on a journey through the world of Hoii.

The Hoii brand was founded anno 2021, but the story behind our brand began decades ago. Hoii is part of a large family business where passion for textiles and interior design come together. Conveying the luxurious feeling is central to the team at Hoii. Each collection of decorative pillows is based on our many travels. We are inspired as a brand by different cultures, architecture, art and trends within the interior and fashion industry. Every year these sources of inspiration are translated into a spring and autumn collection.

Fall in love with the warm colors, vibrant designs, extraordinary details and handmade finishes. Hoii's decorative pillows are manufactured through authentic craftsmanship. All decorative pillows are lovingly hand-filled with a natural feather filling in our warehouse in the Netherlands. With the decorative pillows from Hoii we want to give you a feeling of a cozy homecoming. Coming home is a pampering moment with the atmosphere and warmth of Hoii.

Private label

Do you want to introduce your own private label? Or are you looking for (new) products to expand your existing range of private label products?

Many of our products are produced in the Far East. Through years of experience and knowledge in the Far East we know exactly what products you need. Also if you want to compose your own collection with your own label, this is one of the many possibilities we offer as a company.

We will gladly guide and facilitate you in setting up a private label that conscientiously fits within your company values. We like to think creatively with you and in this way come together to products that fit the range of your company. Private label products are produced specifically for you. Everything is dedicated to your brand and brand experience. We are specialized in finding the perfect product. Interested in a partnership? Please contact us.

Sierkussen.nl

In 2010, Sierkussen.nl opened its doors with the largest online range of decorative pillows, cushion covers and plaids. Sierkussen.nl offers an inspiring and safe webshop for both consumers and business customers. The online range consists of the full collection of Dutch Decor and Hoii. These collections consist of a huge variety of decorative home textiles. Within the webshop you will find more than 2,500 items consisting of decorative cushions, plaids, cushion covers, draughtstoppers, outdoor, poufs, chair cushions, indoor cushions and Christmas cushions.

Sierkussen.nl offers customers free delivery on orders over €49.99 and free returns on up to 8 items per order. Packages are packed in Helmond and transport partners DHL and PostNL ensure smooth delivery.

Sierkussen.nl is a user-friendly and inspiring webshop. The webshop constantly changes with the seasons and trends. In addition, the platform offers inspiring pages where online visitors can discover all kinds of tips & tricks. The Sierkussen.nl team is available every day for customer questions and (styling) advice.

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View the catalog

View this season's catalog here.